Top 3 Local SEO Trends of 2024 | Front Porch Solutions

What is Local SEO?

Local SEO is a strategic digital marketing approach that enhances a business’s online presence from relevant local searches. This practice ensures that your business receives a considerable amount of web traffic when your site pops up in local search results. Potential customers in a community search for a particular product or service in their area, so a business’s goal should always be to drive the customer to their site rather than a competitor’s.

Why is Local SEO Important?

Local SEO is crucial because it is a vital indicator of a business’s ability to attract and retain local customers. By optimizing for local searches, businesses can ensure they prominently appear in search results based on what a potential customer may be looking for in the area. This visibility extends to reviews and location details, making your business more appealing with extra details when it ranks higher in search results.

3 Local SEO Trends You May Have Noticed

We know AI is everywhere! Here is what else you should be on the lookout for.

Hyperlocal Targeting

Hyperlocal targeting delivers highly relevant content, such as paid advertisements and organic content, to individuals based on their particular area. Instead of targeting a general audience, hyperlocal targeting helps you pinpoint potential customers in close proximity to your business. The closer these customers are to your business, the more likely they are to interact with it. Creating area-specific content helps customers better resonate with your business, making the overall experience more personalized and relevant to their search.

Use of AI

SEO has seen a considerable increase in AI resources that streamline many digital marketing tasks. While AI certainly has its pros and cons, organic searches have not decreased, which is good for SEO search engines like Google. In terms of local SEO, AI evaluates local search ranking factors like proximity and relevance to determine how well a business stands amongst competitors in local searches. With how quickly AI continues to evolve, it may have the potential to become a leading search engine in years to come. But for now, Google remains at the top.

Voice Search Optimization

Voice search optimization ensures web content still ranks high in search engines when users ask questions through voice commands on their smartphones or speakers. With the rise of popular voice assistants like Alexa, Siri, or Google Assistant, focusing on language and long-tail keywords is essential for businesses that still want to stand out even on verbal searches and give the best recommendations for nearby businesses, products, or services.

How Should You Adapt to SEO Trends?

Adapting to SEO trends does not have to be a daunting task for your business. Being proactive and willing to learn about these trends will help your business seamlessly adapt to the ever-changing world of SEO strategies. Here are some tips and tricks:

Stay Informed
Keep up-to-date with the latest news, trends, blogs, or posts within your industry. These can show what is popular online and if it is a good move for your business to join in.

Analyze Your SEO Performance
Use tools like Google Analytics or SEMrush to analyze your website’s performance continuously. Look for areas where your website is performing well and areas that need improvement.

Engage on Social Media
If your business has a social media presence, use this to leverage what your business is up to. Social media also helps strengthen your brand presence.

Experiment
There is no one-time answer to using SEO correctly. Businesses can use multiple different strategies. Continuously test various ideas, measure their effectiveness, and redirect based on their performance.

If your business wants to jump into these trends but doesn’t know where to start, Front Porch Solutions is ready to assist you. With our team of web experts, we are prepared to bring your business to the next level. Contact us today to get started!